My wife’s girlfriend owns a small business. It’s been in the family for generations – a local success story. But, this small business owner doesn’t rest on her laurels for new or repeat sales.
Recently, with Mother’s Day approaching, the store owner combined fun with a little ingenuity and hosted a Girls’ Night Out at her establishment. On a Friday evening, she invited friends, neighbors, and acquaintances for a special retail event. In addition to a festive atmosphere, complete with raffles and refreshments, she offered special sale prices on key product lines. And the customers flocked in.
This is something you should consider for your small business, and it couldn’t be easier.
Our friend the entrepreneur reached her audience through a social media Evite and linked the RSVP back to her store’s Facebook page, where she promoted the event on a regular basis for a few weeks, including Save the Date posts and event information. This cost her nothing except for a little time and creativity.
There are a number of reasons to host a special gathering: a summer menu to preview, a new service you are providing, or a new or expanded product line. Add refreshments and some lively background music. Simple.
So, put out the crudités and invite the crowds in. It’s good for enhancing relationships and good for business, too!
We’re on the mark when it comes to serving your small business financing needs. Contact Biz2Credit for all your small business financing needs at (800) 200-5678, or visit us online at www.biz2credit.com.