Our marketing series has examined different age groups to better understand purchasing behaviors and find the right way to attract specific audiences. Today’s focus is on millennial customers, an important group with buying habits that may require a learning curve.
Classified as people born approximately between 1980 and the new century, millennials are well past age 30 on the front end and influential teenagers on the back. As a whole, they are widely read, vastly more experienced than this age group may have been 10 or 20 years ago, and very much in tune with the latest trends, especially as it pertains to online information.
Millennials could be your most discriminating group of customers. Here are some ways to market to this age group:
Millennials are always on the move, seeking better jobs, exploring new experiences, or trying out the newest styles, from the latest technological advances to the newest restaurant trends. To win them over, you need to know what they are thinking and doing. Expect to work hard to win their approval.
You might be unfamiliar with the term “tweet” (except as it pertains to songbirds); however, this group is inextricably tied to their electronic devices, and you need to understand how these advances work.
Millennials use their smart phones, tablets, and laptops to communicate with family and friends and to very publicly share their daily experiences. Make sure their experience with your business is positive to keep them blogging, tweeting, and posting about your business to others.
The saying, “The customer is always right” never goes out of fashion, and this audience will play it to the hilt. Their attention spans are short and their patience is at a minimum. By demonstrating your expertise, you will win their admiration and return business.
Focusing on millennials today will connect you with a group of customers who will patronize your establishment for a long time to come.
There are so many different customer groups. We understand and are here to help. Visit Biz2Credit for all your small business financing needs at (800) 200-5678, or check us out online at Biz2Credit.