If first impressions are longest lasting, why can’t you judge a book by its cover? Those are two diametrically opposed ideas, yet both concepts are plausible when it comes to a successful small business.
How you initially present your business – and yourself – will go a long way when influencing current and potential customers.
These concepts surfaced for me on two recent occasions. One was when I gave additional consideration to a blog about blogging. The article gave tips and pointers on topics, length, and grammar but never really delved into “personality.”
Your blog sets the tone for yourself and, as a result, your business. So, write as if you were meeting someone over coffee or catching up on the phone. Avoid convoluted buzz words that may confuse the reader. Use verbs that demonstrate a company on the move. And let your customers know that they are important by engaging them in your enthusiasm.
The next occasion involved a recent business lunch about how to project a more confident image. Good advice that translates into how small business owners present themselves and their establishment, but the demonstration forgot to mention expressing “warmth.” When you meet someone face-to-face, you should exude confidence about yourself and excitement about your establishment. After all, this is your livelihood – and it should be your passion. But don’t forget who you are speaking with and tailor the conversation to their needs.
Be sure to be expressive in both situations. Generate interest by generating excitement about what you do, what products you offer, and what services make you the best in the neighborhood, city, or county. After all, even the biggest city is really a grouping of small towns and no matter how big (or small) the business, your customers still want to feel that they are your number one priority.
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