On a recent sunny spring afternoon, I headed out of my building for a walk. Lo and behold! Vendors as far as the eye could see down the block.
The street fair had come to town: Food vendors. Clothing vendors. Business services. Just about every type of business was represented, and I immediately thought this could be the perfect opportunity for small business owners, taking their message outdoors to reach more consumers.
In fact, street fairs are a great way to reach the masses and get them thinking about your establishment as a future destination.
Restaurant owner? Offer tasting samples and hand out menus with coupons or special offers.
Massage therapist? Provide discounted or free five-minute chair massages and be ready to start booking appointments.
Local hardware store? I’ve seen gutters, windows, and carpet displays. Bring samples to show what products and services you offer and flyers with more details.
But before you set up, keep the following in mind:
Consider costs. Street fairs (parking lots, local parks, or actual streets) usually change vendors a fee. Set funds aside for activities such as these when you plan your budget.
Presentation is everything. Some vendors are regulars, with elaborate tents or canopies. Others use a 10-foot table and a tablecloth. You don’t have to spend a lot, but you do need to present your booth the way you would your store, having clear signage and giving customers a reason to stop by with information and giveaways.
Do your research. While the weather is warming up, check out your town and neighboring towns’ calendars of events to see how you can get in on the next event.
We’re rooting for you to bring the crowds in to your small business. Need a hand with financing? Let our team help. Visit Biz2Credit for all your small business financing needs at www.biz2credit.com or call us at (800) 200-5678.