Finally, warmer weather is here! For business owners, it’s a good idea to take advantage of all this season has to offer. Read on for some helpful hints on how to make summer a selling point for your business.
School’s out, and many companies offer “Summer Fridays”—shorter hours on Fridays during the summer. This provides families the opportunity to get a head start on a weekend vacation. Especially if your business is located in a more touristy area, take advantage of this! Use summer, relaxation, and good weather as a marketing strategy for your business. For example, if you own a restaurant, offer outdoor seating under lazy umbrellas.
Summer is a great time for shopping because people want to get out of their homes and be in a nice air-conditioned environment. Cater to this by keeping up a steady supply of products. Offer promotions, sales, discounts—and make sure to use your website and social media as a marketing strategy.
Summer is a nice break from the hectic nature of tax season and the holidays. Lots of businesses take this time to reorganize finances, do some restructuring, and get some remodeling done. You can use this time to examine your business and see what needs fixing or updating. You’ll be thankful when the busy holiday season rolls around again!
For more advice on how to maintain your small business, visit blog.biz2credit.com. For business financing questions, call (800) 200-5678.