With the arrival of a very long, overdue spring, I noticed a plethora of seasonal events: Easter, Mother’s Day, First Communions, Confirmations, Proms and, of course, Weddings.
Meeting the needs of your customers for these milestone events can be lucrative for your business. But going above and beyond for your clients as well as reaching out to even more prospects can build loyalty for the long term.
Is your small business tied into this festive time of year? If not, these are events you may want to consider as a means for present and hopefully future clients.
How can you accomplish this? Here are some suggestions:
- Think big: Some businesses may not think their services are applicable to special events. Think again! Why can’t a sporting goods store specialize in Mom-focused sales, with yoga mats, ski equipment, or bicycles? And why wouldn’t a financial planner be involved in a wedding trade show to help newlyweds think of their future together?
- Expand your reach: If you are a florist or caterer, get the word out that special occasions are, well, your specialty. Be sure to post tasteful, well-staged photos on your web site. Send postcards or advertise in your local media outlets about your services. Don’t forget to offer incentives for first-time customers, and make sure there is a place for your business cards at the event itself. Special events are the perfect time to reach future customers.
- Plan ahead: Don’t be caught short when extra business walks through your doors. When the weather picks up, you may need to add staff to help fill multiple orders. Consider temp workers, such as high school or college students to fill the gaps, and don’t overlook retirees seeking to supplement their fixed income.
And don’t be surprised if specialized events spill over into fall. Plan ahead and your small business will be the one your customers turn to for regular business as well as for singular occasions.
It’s always an important day at Biz2Credit. Call us to discuss your small business financing needs at (800) 200-5678 or visit www.biz2credit.com.