Owning and running as successful business outside of a major metro area is no small feat. Rural areas are home to a tough crowd, and when it comes to small businesses it is pretty much make it our break it. These three “must haves” can help you get off on the right foot.
It sounds silly and outdated, but especially in a small town, a marquee is powerful. People actually read them when they pass by. A clever quote or an awesome deal is greatly appreciated by the small town crowd, and a marquee claiming half-price burgers or “kids eat free” may be all you need to get them in the door.
A Social Media Presence
Social media is a must have for any small business anywhere these days, but it can be even more effective with the rural crowd. Depending on the size of the area and how great of a social media manager you have, you could feasibly get the whole area on your Facebook or following you on Twitter. If you interact with them, you can keep your finger on their pulse and know whether your business is thriving or if you need to shock a little life into it.
Rural Business Financing
Rural business loans or a rural business equipment loan may be just what your local small business needs to jump start or continue to grow. These loans are designed specifically for businesses in rural areas, meaning you are not in competition with those businesses from metro areas. Also, since they often have a guarantee from a third party, they may be easier to qualify for, even if they do require a little extra red tape.
There is no need for you to go through the hassle of searching lenders for those that offer rural business loans, however. Biz2Credit can match you with lenders that offer just what you need. Call (800) 200-5678 or visit Biz2Credit.com to get started.