Young people are communicating differently today. In fact, the Oxford University Press (OUP), the good folks who bring us a variety of the dictionary, delved into content submitted by five- to 13-year-olds and analyzed what’s creeping into their writing.
Based on the article, OUP examined more than 120,000 short stories submitted to a BBC essay contest. And the OUP’s Children’s Word of the Year? “Hashtag.” You know, the number symbol or the pound sign (#) from way back that is now a social media phenomenon used to add extra meaning or inspire commentary.
This struck me as interesting for small business owners, because it heralds the way your customers may be thinking, as well. Sure, not necessarily those clients who are well into their retirement years (but be wary there, too), but those at the younger end of the customer spectrum.
And along with hashtag, the following social media words also are becoming extremely popular: Instagram, Snapchat, and emoji. Words used less include email, mobile, and Facebook. Another sign of the times involved a shifting behavior from the word “television” to “phone.”
While you and I might watch TV, the younger generation is “watching” their computer screen, tablet, laptop, and smartphone.
Be sure to keep up with the technological times and think about how this will help your small business stay ahead of the curve. Chances are good that your customers are, too. #besuretostaycurrent.
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