Do you ever walk into one of those big box stores and find yourself met by a cheerful greeter? A smiling face and welcoming message adds a nice touch and makes you feel appreciated.
That wasn’t always the case as mid-sized companies grew to the mega-marts we see today. But, when management realized that customers still expected a personal experience, these companies took a page out of mom-and-pop businesses’ past, when customers walked into their corner store and were greeted by name.
First impressions, you know.
Greeters at big businesses make sense. But for the small business owner, who is the face of your business when you are not around? And how can you make sure your employees are making your customers feel welcome?
- Reservationists. Whether it’s for a restaurant, hotel, or service establishment that holds space or makes plans, make sure your reservation takers are cheerful, literally smiling into the phone when speaking to customers and prospects. And make sure they have prompts for handling a variety of requests.
- Receptionists. Here’s another key position that involves politeness and patience. “Good morning” or Good afternoon” should be the first, upbeat words your clients hear. Best practices also ensure they repeat phone numbers slowly and confirm information before transferring calls or completing messages.
- Sales teams. In today’s electronic age, selling remains personal. You want your best and brightest out there, representing your small business. Be sure your sales reps are well trained, well groomed, and well mannered. Go to a meeting with them every few weeks to confirm the message they are sending mirrors your vision.
First impressions do matter and keeping your small business team up to high standards is at the forefront of customers’ minds. When they are happy, everyone is happy.
You’ll always find a smiling face on the other end of the phone when you call Biz2Credit about your small business financing needs. Call us at (800) 200-5678, or visit Biz2Credit.