Chances are excellent that your small business has nothing to do with the restaurant industry. Then again, maybe it does.
I walked out of my local pizza place the other day and there, taped to the top of the box, was the restaurant menu. And when the wind flipped over the menu sheet, I noticed its back side was filled with advertising.
Quarter-page, eighth-page, sixteenth page ads jumped out at me. And what a wide variety of establishments from all over town: realtors, pet shops, insurance agents, drug stores, and – as we say in advertising – “much, much more!”
Some small businesses provided a coupon. Others offered a discount on specific items, and still others included a QR – quick reader – code, where you scan the code from your electronic device and up pops a Web site. (All of these also are vehicles for tracking where customers found your business.)
Intrigued, I dug a little deeper and checked with the printing company noted on the menu. The online Web site provided rough pricing information (of course, they’d like to speak to the business owner), but I was amazed to see that for as little as $100, a small business can set up a print advertising campaign.
Not a bad deal. And, considering your business will appear on thousands of outgoing menus in the case of a pizza parlor, the cost is literally pennies a sheet.
So, take a bite out of menu advertising and check in with your local eating establishments. They may be just the right partner to help you spread the word about your small business.
Something good is always cooking at Biz2Credit. Turn to Biz2Credit for your small business financing needs. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.