Go ahead, turn over your supermarket receipt next time you’re leaving the store. I’m taking a guess here, but I’m betting that behind your list of milk, bread, fruits, and vegetables is an even lengthier list of four-color advertisements.
I am sure you’ve realized that as a small business owner, there is virtually no place an advertisement cannot be placed these days. So, you have to be selective about where you are going to put your marketing budget.
Lucky for you, register tape advertising is a great place for entrepreneurs to promote products, services, and special offers. In fact, the one I’m looking at right now has a number of ads, promoting everything from pet shops and pizza parlors to dentists and liquor stores.
Apparently, it’s fairly cost effective and I saw an example where a publisher of these cash register ads offered a discount to first-time customers. Advertisers, in turn, offered various discounts for their products and services.
Sounds like a win-win for small businesses with small advertising budgets that are looking to reach the widest audience. In fact, this particular owner of the tale of the tape says ads can run over 100,000 times a month. That’s likely to bring your cost down to fractions of a penny per ad.
So, think about placing your small business on cash register receipt advertising. It offers you another opportunity to circulate your name in the community.
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