The calendar from Independence Day to Labor Day contains 65 days this year, and everyone – especially students – will tell you there is no faster stretch of time. What’s more, summer is a great time of year – and a great frame of mind – for everyone. People take things at a slightly slower pace, and they seem to be in better moods. Whether it’s the warmer weather or the extra daylight, life is much more upbeat.
As the days speed past, how can a small business owner make the most of this sun-dappled period? Here are some suggestions to capitalize on summer business-wise and refreshers from earlier in the year:
- Embrace the season. Nothing says, “Ahhh!” like summer. Take on the relaxed atmosphere of the season through timely offers, seasonal decorations, and special discounts. If possible, give your employees a break, too. Last chance for summer hours!
- Offer cool ideas. Are customers wilting in the summer heat? Provide cool drinks, ice pops, or even fans with your company logo. (There are really fun, battery-operated ones with light-up messages that can be found and ordered online.)
- Host a community event. Who doesn’t love burgers and dogs or even just lemonade and cookies? Set up lawn chairs out front, patio table and chairs, or simply inflate a beach ball or two for decoration and “invite” the customers over.
- Acknowledge the inevitable. Sorry, kids, the last days of summer mean the first days of school are approaching. Small businesses can take part in the annual migration back to the classroom. Establishments with direct connections to education (supply stores, clothing stores, etc.) are already preparing but even those far outside the school realm can participate. For instance, local diners can offer back-to-school discounts to make the shift to school days more bearable for parents and kiddies
Even though summer is speeding by, time is on your side when you call on our team. Turn to Biz2Credit for all your small business financing needs. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.