Recently, I was taken with a story on National Public Radio that spotlighted a small business – a book store located in Washington, D.C. For the owner, Jim Toole, his small storefront is his world, filled with hundreds of volumes that far outnumber the customers who come through weekly. Because, like you, Jim Toole meets the challenges that small business owners everywhere face: The Big Guys.
But sometimes the competition isn’t the giant “big box” store or the mall chains. Sometimes, the competition is right in the palm of your hand: the electronic device. You can’t argue with the overhead – or lack thereof – for that business model. Sure, there are people and places behind the device, but the reach and the sale possibilities are nearly endless.
For the small business owner, it’s a conundrum. You want to make a statement by taking on the world of small entrepreneur ownership, yet you know there are limits and limitations of what you can do and how you can achieve it.
That’s why it’s critical to your existence to always market your business and promote your products and special services. Think about how you, as a small business owner, can fend off the larger companies by offering personalized approaches that really make a difference. Focus on new ways to draw in business and ways to set you apart from the competition. Plan ahead and frequently revisit that plan and refine it, expanding on what works and dropping what doesn’t.
And while you might think the story about small business owner Jim Toole isn’t going to have a happy ending, it actually does. And it’s even more encouraging for his type of business. You see, according to the American Booksellers Association, independent bookstores are on the comeback, with their numbers increasing some 25 percent over the past five years. And that’s really good news!
So, keep fighting the good fight, small business owners. There are plenty of supporters who stand behind you.
We stand behind you, too. You can count on Biz2Credit for all your small business financing. Call us at (800) 200-5678, or visit www.biz2credit.com.