Small business owners are learning that breakfast really is the most important meal of the day.
For years now, local chambers of commerce and other business-focused associations have traditionally set aside one weekday morning every month to talk shop, usually at the local coffee shop or diner.
In fact, just the other day, I noticed a bright yellow flyer on the counter of my local pancake house. “Business Breakthroughs Over Breakfast” the fluorescent sheet shouted.
What a great idea!
How can you become part of this growing network of small business owners? In addition to joining your local association, you can start a group yourself. It’s pretty simple and straightforward. Here’s is what you’ll need to begin:
- Set a time: Pick a weekday morning, preferable in the middle of the week. Avoid Mondays and Fridays as they would likely pull a smaller crowd. Are you in a town full of early birds? Consider a 7:30 a.m. start. Keep the meeting to 60 minutes (by 90 minutes you will lose people’s attention). City traffic an issue? You may need to allot for commuting and start at 8:00 or 8:30 a.m.
- Choose a location: A local diner or coffee shop that is centrally located and has space to accommodate your anticipated audience is ideal. Remember, the owner is also a small business entrepreneur, so be respectful of the establishment when working out a price arrangement.
- Consider the details: Now that you have the time and place, there are some fine points to iron out. Are you only offering coffee? Will you provide breakfast, too? How much are you going to charge attendees? Will you pay your speakers? All these items should be finalized ahead of time.
- Provide relevant topics: This is the most important part of our menu – uh, agenda. Don’t waste anyone’s time with fluff. A quick whip-around of who’s in attendance (name, title, business), a brief intro, followed by a featured speaker discussing a subject related to building a small business. Topics can range from “how to grow your business” to “ways to retain top employees.” And keep your speakers local, too. You could have a lawyer speak one month, an area accountant the next. Vary the topics and you’ll continue to draw a crowd.
Get the word out through Evites, email, or snail mail. And
you’ll be amazed at the interest your business group will receive.
Any time of the day or night you can reach us. Contact Biz2Credit for all your small business startup business loans. Call us at (800) 200-5678, or visit us online at biz2credit.com.