It is me or was it just yesterday that we celebrated the Fourth of July? That’s summer for you – flies by in a wink.
Now, suddenly, “Back to School” signage and promotions are popping up everywhere, much to the chagrin of students of all ages.
With autumn just around the corner (and some of the busiest calendar months for small business owners fast approaching), it’s the perfect time to revisit some key marketing tips shared throughout the year to help you plan the remainder of the year as well as the start of the next one.
There’s still time to pull out your 2015 Marketing Plan and examine what you set out to accomplish this year. With more than a third of the year remaining, be sure you and your colleagues are working on what truly contributes to your organization’s objectives. Check in on managers and employees to see what they’re working on and determine how to ensure they are meeting the greater goals and adjust assignments accordingly.
Late summer/early fall is typically the time to conceive and finalize next year’s business plan. So, now is the time to map out the year ahead, which means decision-making about budgets, head counts, goals, and stretch goals. Think about your greatest successes this year and how you can capitalize on them for the future.
- Proactive plans bring tomorrow’s results.
Where are you allocating your marketing resources for the remainder of the year? Choose wisely to ensure the dollars you invest in for the rest of the year ensure more business going forward. Think about the holidays now. And also prepare for those after-holiday sales. Before you know it, everyone else will be putting out
year-end merchandise and offer clearance specials. Don’t be left behind.
- Enjoy the ride and bring your team along.
In the hectic push that signals the last part of the year, remember those who keep your business humming. Start thinking about how you will show your appreciation to the team that makes your small business the success that it is.
School bells mean it’s time to return to the classroom. Smart, small business entrepreneurs know that learning best practices for success is a year-round commitment.
We’re always here for advice. Contact Biz2Credit for quick business loans. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.