Now that the dog days of summer are winding to a close, it’s time to start thinking about how to prepare your business for the upcoming holiday season. If you specialize in retail sales, you need to leverage every marketing opportunity available to serve your customers’ needs and increase your sales during this busy time:
1.Integrate social media to boost your marketing activities. For example, on your company’s website, add social sharing buttons to pages that you want others to access, highlight and share.
2.Promote holiday savings that will draw people to your site. Use Facebook, Twitter, Instagram, tumblr, and other social media sites to spread good will and share your products. Give shoppers the opportunity to interact with you online by providing a pop up chat box.
3.Pinterest is another popular site that many people turn to for inspiring ideas. Post colorful, holiday-themed boards filled with gift ideas and festive catalog pages with “Pin It” buttons to direct potential consumers to your site.
4.Since the holiday spirit centers around the gift of giving, consider using social media to promote a worthy cause. You can give customers the opportunity to feel good while shopping with you by knowing that you will donate a percentage of your proceeds to a worthy charity.
5.Don’t waste paper on catalogs that end up in the recycling bin. Instead, use online resources to introduce new people to your brands or products. More people prefer shopping online during the holiday season to get exactly what they want at the click of a button.
Make this holiday season happy and productive for you and your customers by offering the best deals, the hottest selection, and the chance to feel good by donating to a charitable cause by shopping online with your business.
Biz2Credit can help if you need capital to purchase inventory or expand to a new location. Contact us at (800) 200-5678, or visit www.biz2credit.com.