For so many entrepreneurs, owning a business in New York City is the dream. If you’re thinking about launching a start-up in the Big Apple, read on to find out how to overcome common obstacles.
1. Build a Foundation
Everything in New York City is expensive. Before taking out a loan and spending most of it on rent — in the most expensive market in the country — build a network before you launch your business. Attend networking events and seek out other companies who may be interested in partnering once you launch your firm. Stay on their radar, so when you do launch, you’ll already have allies.
2. Consider a Home Office
If you already live in or near New York City, consider starting your business from your home. Signing a lease for office space could mean a small fortune, especially in Manhattan. Save that money, and focus on the more important aspects of your business: reaching customers, building a reputation, and creating an innovative product.
3. Use Social Media
It’s the age of technology, and a huge chunk of the population is online—tweeting, sharing, posting. Make sure to leverage this tool by creating an online presence for your start-up business. Word can travel fast on the Internet.
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