I’m always amazed when I see home improvement or gourmet food magazines right on top of the season. People gathered around the Thanksgiving table in the November issue or partaking in outdoor holiday merriment, complete with snowmen, skis, and marshmallow-topped mugs for the December edition.
Did they really create a ready-made family and turkey feast in July? And where did they find snow in August? They didn’t. The magazines’ editorial staffs plan months and sometimes a full year in advance.
While the high-gloss publications are surely a whole different industry than your small business, the best planning possible is everyone’s business. That’s why as summer 2015 winds down, I’ve begun thinking about summer 2016.
And why not? Summer is always something that everyone anticipates. So why not make notes now that will assist you for next summer’s selling season.
Here are some things to keep in mind as you plan ahead:
Traffic. Note when your summer highs and lows occurred. How many customers did you have on certain days of the week? How did that affect business? If you plan to take a vacation, when is the least busy time?
Staffing. Same goes for the number of employees during the warmer months. If your small business is big enough that you rotate staff or offer vacations, yet small enough that there are times when it’s all hand on deck, review your calendar now to secure the right amount of staff next year at this time.
Inventory. Maybe you didn’t need those 50 extra gallons of ice cream for the August sidewalk sale. And it seems everyone left town for July 4th, leaving you with a couple of extra gross of red, white, and blue paper plates. Again, let the calendar experience from this year provide guidance for the next.
So, just as sure as autumn begins, spring will follow winter, and before you know it, we’ll be focusing on next summer. Get a jump start now, complete your review of this summer’s successes, learn from what didn’t go well, and prepare for the year to come. It will be here sooner than you think.
No matter what the season, we’re here for all your small business financial assistance. Contact Biz2Credit at (800) 200-5678, or visit us online at www.biz2credit.com.