It is rare to find a small business that is not represented online these days. One reason is that many businesses that are not represented online are never found, even if someone is looking for them. One of the best things a small business can do is develop an online presence.
Of course, along with an online presence comes reputation control, but not having a presence at all is almost worse than having a poor online reputation.
First Stop: The Internet
When looking for a business, whether by name or category, the first place most consumers go these days is the internet. Whether via Facebook, Twitter, Google search, or some other venue, when they look for a veterinarian, a dentist, a plumber, a housecleaner, or any other type of service or product provider, they start online. If you are not there, customers will not find you.
Instant Gratification is in Demand
If a consumer wants to make an appointment, they want to be able to log in or click an app and do it right then and there. If they want to place an order, or even just see where the closest coffee shop is, they want to be able to do it with a simple click or tap. If they are choosing between two businesses that offer the same thing, they are going to go with the one that has the best Facebook page or website more often than not. They are able to get an instant feel for the business before ever setting foot inside. In many cases, this is more than enough to make a decision.
More Communication Options
The more ways your customers have to let you know how they feel, the better. Leaving reviews and comments on your Facebook page, Tweeting how awesome you are, and leaving comments on a blog are just more ways they can let you know you are doing great… or not. If you are not doing great, or if there is a misunderstanding, you will be better able to respond if you have an online presence. Whether you have your own sites or not, reviews and comments will still be left through sites such as Yelp and TripAdvisor. Having your own platform and being active on it can only help you.
Increased Sales Opportunities
This one is easy. The more ways you give customers to buy, the better off you are. If they can purchase online, you could very well increase sales.
Whether you are just starting to make your small business available online, or you have already done so and you are starting to grow, financing could be in your future. Biz2Credit can help with that. We have an extensive network of lenders, and we can match you with the one that has the best financing products for your needs. Visit Biz2Credit.com today for more information.