Amazon is launching booze delivery in Seattle, boasting 1 hour from ordering until your favorite alcoholic beverage, or the ingredients to make it, is on your doorstep. Should it work out, it is certain to spread and become an option in many more cities. Three cheers to them for sure, but what does this mean for your liquor store? How can mom and pop liquor shops compete with the ease of ordering your drinks online and having them delivered straight to your home in an hour?
Offer a Delivery Option Yourself
The obvious decision is to consider offering your own delivery service. Customers could order online or call in orders. After all, it works out for pizza places. It will require a considerable amount of planning and some funds to get started, but it could be worth it. A website will need to be developed to facilitate online ordering. That means a web designer must be hired to develop an online payment system. Additional employees will be needed to package and deliver orders. If you are in an area where Amazon could begin providing this service, offering delivery could be a wise first move.
Call in/ Pick Up Service
Many people who stop for their alcohol on the way home from work might enjoy the convenience of calling or ordering online before leaving the workplace and picking up on the way home. Phone orders would probably suffice, though the popularity of ordering online is growing. Employees would need to be added to package orders for pickup, but there would be no need for delivery personnel.
Beef Up Personal Service
Of course, with this only happening in one corner of the world currently, there is little need for most to rush out and start offering new services. It may be better in the short term to focus on beefing up current services. Remind people why they love your liquor store. Know their names, know what they like, know their regular purchases, and make recommendations on new products to try based on your knowledge of what they like. Offer promotions and sales regularly, and be certain your regular prices are competitive.
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