Gone are the days when all social media marking was free. Businesses caught on to the craze fast, and Facebook cashed in. Despite the fact that you have to pay for certain aspects of Facebook marketing, its use in marketing for small businesses continues to grow. Why?
It is Still Affordable
If done properly, marketing your small business on Facebook can give you tremendous bang for your buck. The payment plans are as flexible as you could ask for, and it actually works. Facebook allows you to set your marketing budget, and you do not pay unless it is working. You pay per like up to your budget amount, and then it is over for the day, or until you set a new budget. There is zero chance you will pay Facebook and not get more “likes.”
Easy Access for Customers
Customers love the easy access Facebook gives them to small businesses. Often they have a suggestion or comment for the owner, but cannot find the owner, do not want to spend the time on the phone trying to reach them, or they simply like to avoid confrontation. Let’s be honest, sitting behind a computer screen often makes people bolder. They may leave a review, offer a suggestion, ask a question, or let you know of a problem more readily if they can do so on your Facebook page. If they had a great experience, they may let others know via a status update and tag the business page. Of course, the same could happen for a bad experience, and Facebook speeds up the time it takes bad news to travel from fast to lightning speed. It works both ways however, and you can see the problem and take action, and let everyone know you did, more quickly on Facebook as well.
In addition to the ability to set a marketing budget, Facebook has a couple of other tools that can be very helpful. First, you are allowed to choose the audience to which your business is being marketed. The process is simple and effective. It also offers a performance report that allows you see how well your page is doing in an easy to understand manner so that adjustments can be made if needed.
Facebook came on the scene virtually overnight and now the world is hooked. The first sight many new customers get of your business will be the Facebook page, including good reviews, bad reviews, and how you respond to both.
Biz2Credit can help you fund your Facebook marketing or anything else that needs to be financed for your business. Our extensive network of lenders offers a variety of financing products to all types of borrowers. Visit Biz2Credit.com today to get started.