There are many forms of advertising and marketing. Finding those that fit your particular small business the best, meaning you reach the most potential customers for the least cost, is difficult. Radio works great for some businesses, not well for others. Newspapers and magazines are fabulous for some, but their demographics are older. Social media is amazing for almost every type of business, but there are still those that cater to a crowd that may not spend much time online.
There are three types of marketing that virtually all small businesses should avoid. They sound amazing, but for most small businesses, they are highly ineffective and not cost efficient in the least.
TV or Movie Cameos
These sound like so much fun, and they probably are. As a small business, seeing your service or product featured in this way is a great feeling. It is expensive, and it is very hard to control the audience. Most small businesses do not cater to a market as large or as diverse as those reached through these marketing platforms. The investment could be more effective used in another way.
This is a bad idea in much the same way as the TV and movie cameos. It sounds great to have an ad in a large, well known publication, but the audience is so diverse you may not see very much actual conversion. Save those marketing dollars for something that will get you more sales and increase profit.
While online marketing is much easier to control, this one type of online marketing is not as effective as others. When you are reading an article, you may notice a list of suggested articles at the bottom. It may be that you thought those were picked for you based on your online habits, as articles that may interest you. Actually, someone paid to have them listed there, and honestly the return on investment for this type of advertising in many situations is little or nothing. You could get lucky, but why risk your marketing budget on a long shot?
The best way to spend your marketing dollars in on those platforms that allow you to target your audience and that are proven to convert traffic and result in increased profit. If you need a boost in your marketing budget, or business financing of any kind, Biz2Credit can help. Our network of lenders is standing by with all types of business financing options for various types of businesses. Visit Biz2Credit.com today for more information.