What’s the old saying? “The nose, knows!”
I was struck – almost literally – the other day when I walked into a small business in a nearby strip mall. “Odiferous” wouldn’t describe the aroma accurately enough.
With every small business, those first impressions could lead to lasting customers. What “airs” are you putting on?
Smell is a very strong sense. And the scents your business gives off should relate to your craft: bakery, coffee house, pizza parlor, etc. But, if you are not a florist or an aromatherapist, be mindful of the scents coming from your establishment. (A note of caution to candle shops: They, too, can be overpowering; tone it down where possible.)
For everyone else, swallow your pride and ask your family and friends to be blunt. A fresh coat of paint will always provide that “new business smell,” but it should not linger too long after the paint has dried. Also, re-examine your carpets as they also can hold odors. If they look like they’ve been through a war, chances are good that it’s time to change them out.
Make some investments to create a more pleasing atmosphere. An air purifier is a good idea; be sure to follow the manufacturer’s advice on filter changes. In more humid environments, a dehumidifier may be in order. Again, follow the instructions regarding draining.
Air fresheners sometimes defeat the purpose and overwhelm. Use them sparingly and immediately reject any scent that isn’t working for your customers or you. And remember, when cleaning, use non-odorous items for your rest room, kitchen areas, and work surfaces.
For discerning customers, the nose really knows. So you want to keep an eye on what the noses are saying and keep your place of business as fresh as possible.
We want everything to come up roses for your small business. Turn to Biz2Credit for all your small business financing needs. Call (800) 200-5678 or click www.biz2credit.com.