Halloween is now in the rear-view mirror and Thanksgiving is almost here. And that means the biggest shopping day of the year: Black Friday! If you own a retail outlet, this is an important day for you. You will have the opportunity to win over new customers and offer your regulars some amazing deals. Read on for how to make the most of this day.
You’ll need more staff than usual to handle the rush of shoppers on Black Friday. Sit down and do some calculating to see how many people you’ll have to hire while still being able to afford to do so. Oftentimes stores will have twice the employees on Black Friday as they usually do.
If you’re not holding any discounts or promotions, customers may be more likely to turn away. Why bother facing the traffic and chaos for something that can buy for the same price any day of the year? Get on the bandwagon and join the other stores – offer some kind of discount that people don’t normally get.
Let people know you’re doing Black Friday by posting to social media, putting up signs or banners in your store, and telling all your regulars. Get them excited and encourage them to visit your store for some sweet discounts.
Even for those people who just walk into your store but don’t buy anything, offer a coupon or flier for an upcoming sale. And for those who do make a purchase, why not include a small free item as a thank you? Little acts like these really show your customers that you care about your business and your customers.
Get your customers excited about Black Friday, but also use it as a chance to encourage them to return to your store in the future. Put your best foot forward and try to keep the place as tidy as possible, despite the chaotic mess that customers are probably leaving behind. Let people know about future events or promotions you may have. You want these shoppers to come to your store year-round, not just on Black Friday.
When Black Friday is over, you can breathe a sigh of relief – it’s just the start of the holiday shopping season! Need holiday-related business advice, visit www.biz2credit.com.