Increasingly small business owners are looking into streamlining their payment process. Apple Pay is a relatively new option.
Apple Pay is a mobile payment and digital wallet service that lets users make payments using the iPhone 6, iPhone 5, and later models of the iPad. It’s a cutting edge technology that is changing the way we shop and pay for items. And it’s not just big companies and stores that are benefiting from Apple Pay. Small business are, too.
Apple Pay enables mobile devices to make payments at contactless points of sale. Essentially, it digitizes and replaces the credit or debit card chip and PIN or magnetic stripe transaction at point-of-sale terminals.
Paying in stores or within apps has never been easier or safer. No more searching through your wallet or purse for the right card credit cards, store credit cards, and rewards cards with just a touch. The service is simple to use and works with cards you already have on the devices you use every day.
1. Better Security
Contactless communication wasn’t invented by Apple, but the company is probably the first one to introduce it on such a large scale. Apple Pay takes great care to relay the consumers’ credit card information as securely as possible from merchant to credit card company. The merchant doesn’t have access to customers’ names or information. Pretty neat in an age of hackers and security breaches.
2. More Competitive Businesses
Adopting Apple Pay shows you’re on the forefront of technology. A business that keeps up with the times is a business that will be welcomed by more people – especially young, tech-savvy individuals.
If your business is in a big city and you have trouble keeping up with the heavy traffic in your store, Apple Pay can speed that up. Customers won’t have to dig through their purses or wallets for change, holding up the checkout line. A swift scan of a cell phone is all it takes to make a purchase.
4. Staying Ahead
Although Apple Pay is gaining popularity steadily, there’s currently only a small percentage of businesses that use it. Experts are predicting this number will only increase as time goes on. Be one of the forward-thinking businesses—like Duane Reade, Marriott, and Whole Foods—that have stayed ahead of the curve and been one of the first to implement this game-changing new technology.
At the end of the day, you have set up your business to make money. Solutions such as Apple Pay help you receive compensation quicker than ever before. That’s money in your pocket.
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