The Internet is filled with possibilities for your small business – if you know how to utilize it. Social media is the quickest way to reach lots of people. If you’re not active on social media, it’s time to accept this fact and have your marketing enter the 21st century.
Social media has become the entertainment vehicle of our times. Post something on Facebook or Twitter during what typically was “Prime Time” for TV broadcasters (8-11:00 p.m.) and then see how far the reach goes ! Read on for some other tips on how to use the Internet to your advantage.
Videos can often be more persuasive than tweets or blog posts. The visual element adds a dimension that makes it clear you worked very hard to portray your business for potential customers. More and more people are turning to Youtube to market their businesses. If you own a retail store, why not post videos with fashion tips? If you sell beauty products, have you thought about creating makeup tutorials? There are always ways to ensure more customers are hearing about you through Youtube.
While videos may be more visual than blogs, blog posts have the advantage of being easy to skim. Some people might not take the time to open up a video and watch it in its entirety, but posts are easy to skim. Post concise, to-the-point articles, and you’ll be sure to keep your readers’ attention. Incorporate “key words” relevant to your business so that when Google or another search engine conducts a search based on those words, your information will come up. For instance, if you own a cafe that makes pumpkin-flavored drinks, incorporate that information into a blog about the popular drinks.
Twitter and Facebook
This is such an easy way for people to share information with one another. Offer promotions or raffles for those who follow you on Twitter and Facebook. Send out tweets and Facebook wall posts reminding people of upcoming sales. It’s a very convenient way to stay on people’s radar. Facebook skews a little older. The site was once the domain of college students and teenage high school students, once their parents jumped on the bandwagon, the youngsters began gravitating toward Twitter, Snapchat and Instagram.
Nothing wrong with a little self-promotion! If you own a restaurant, invite critics to come taste your food and write up a review on their blog or newspaper column. If you are a fashion designer with your own boutique, invite fashion bloggers to check out your store and bring home some items to review.
A world of opportunities is at your fingertips with the world wide web. Figure out the best, most efficient way to market your business on the Internet, and be consistent!
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