Taglines. Jingles. Mnemonics.
You know, those catchy, snappy songs or sentences, words or phrases that keep a company or their product on the tip of your tongue and the top of your mind – even when the ads aren’t playing all the time.
Does your small business employ a tagline?
If not, you may want to come up with one. So, gather the team and brainstorm. This is a great lunch-and-learn exercise: spring for pizza and let the ideas flow. (Solo proprietor? Then turn to your family and friends at a weekend gathering and get those creative juices flowing.)
If your creativity needs a little boost, consider these ideas:
- Make it all about you. A tagline should note a product, service, or other remarkable feat related to your business, such as “Over a half century of…” This is the time to not only be proud of your establishment but brag a little on yourself. If you aren’t going to make the most of your business than who is?
- Location, location, location. Not your location, but that of your tagline. Place it everywhere your customers are going to look. Put it on store signage, stationary, and business cards. And when it comes to the Internet, make sure to put your tagline on your web site and other social media and business sites like your LinkedIn and Facebook pages.
- Avoid the hokey. Too cutesy can look unprofessional. Too silly can look like you’re in it for the quick joke. Stick with your core essence – what your business does for your clientele, and customers will respond.
At Biz2Credit, we hope that you keep us top of mind for all your refinancing needs. Call us at (800) 200-5678, or visit www.biz2credit.com.