The holiday season is a make or break time for many small businesses. Many potential customers have money to spend and they are looking for the best deals around. The key to making the dollar is to show them you have what they want at a good price. Of course, with so much competition, and everyone having a deal of some sort, it is vital to stand out. Here are some tips for helping your business to stand out.
Think Outside the Box when It Comes to Customer Appreciation
Holiday parties are a dime a dozen this time of year. Make yours stand out by offering a breakfast or brunch instead. If you are concerned about attendance, maybe a come and go during lunch hours will work well.
Target Promotions for Regular Customers
Remember your customers are shopping for others this season. If you can isolate past holiday spending trends, you may be able to put a finger on what they are looking for and create customer groups. Using this, you can send targeted coupons to customers based on their holiday shopping needs. For example, if you have groups of customers that shop for certain sizes during the holidays, send them a targeted coupon for those size ranges. Maybe if you have customers that rarely buy jewelry, but you know they have historically bought jewelry during this season, send a coupon for jewelry.
Offer a “secret” after-hours sale or a sale during a time that is normally outside of operating hours. Those who received the invitation will feel included and special, and if others walk in you can make the sale and no one will know whether anyone was or was not invited. You can also offer the same sale to the public the next day.
Theme Sale Days
Consider offering sales on certain categories each day. For example, if you sell Christmas ornaments, have a Santa Day, an Angel Day, a Green Ornament Day, a Gingerbread Day, etc. This would work for jewelry, handbags, clothing, or anything else. They will come in for the specific deal, and then find plenty else to buy also.
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