Knowing your audience. Which market are you targeting, and who is a member of that market? After all, your customers are the ones who ultimately can decide how successful your business will be. That’s why it’s important to pay attention to what they may be saying. Read on for tips on how to make sure your consumers are feeling valued, and feeling heard.
As an entrepreneur, you know the importance of good communication. But that doesn’t just apply to business partners and loan officers. It’s perhaps even more important to be communicative with your customers. If you own a restaurant, for example, take the time to leave the kitchen and talk to your guests. See how they’re responding to the food and atmosphere, and take into consideration what they’re saying. If many people are saying the same thing about a certain aspect of your business, it might be time to listen.
Ask for a Second Chance
You may try to please everybody, but you’ll inevitably fall short. There will be somebody somewhere who does not like your product or service. In these instances, ask for a second chance to win over the customer. For example, if someone leaves a scathing review on your website about one of your products, respond to offer a replacement if the product was broken, or maybe even give the customer’s money back. Asking for a second chance doesn’t mean you’ll receive it, but you will at least show your good will and genuineness as a business owner in the face of criticism. And that customer may just say good things about you to his connections.
Treat Your Customers Well
When a potential customer walks into your store, treat him or her as a human being, not as a source of profit for your business. Customer service can help your company shine among the thousands of stores out there that don’t seem to genuinely care about the people who bring them business. This example is particularly noticeable on social media. More and more often, customers will post complaints, feedback, or questions to a company’s social media account. The company that responds in a cordial, personable way is the one that impresses thousands of social media users who may see the exchange.
Don’t Be Aggressive
While it is important to make sure your customers are having their questions answered and their needs addressed, don’t come on too strong. For example, don’t suffocate the customers who walk into your store and follow them around. Say hello, ask how they’re doing, but don’t make them feel trapped. The more comfortable a consumer feels, the more likely the individual is to make a purchase and share positive messages with others.
Remember that consumers have much more power than many entrepreneurs give them credit for. An unhappy consumer can create a bad reputation for your business and spread it like wildfire, while a happy consumer also has that same power to create a positive reputation for you. Make your customers happy by listening to them.
When customers know they are valued, they are more likely to bring you more business in the future – perhaps to the point where you are ready to expand and need capital to do so. That’s when it is time to contact www.biz2credit.com.