A new year means new trends inevitably emerging in the restaurant industry. Forecasters have already been discussing trends that will drive your restaurant sales up in the new year. Pay attention to what’s going on in the industry, to help you and your restaurant stay ahead of the curve.
The unemployment rate in the U.S. is down to 5 percent, which means disposable income is high—a trend experts believe will continue through the new year. With this trend means more eating out, so be prepared to take advantage of this. However, pay attention to regional trends. While this is the forecast nationally, certain parts of the country are stagnating. Know which parts of the country are sharing the wealth in 2016.
There’s a reason food trucks have taken off in recent years: the convenience of grabbing a quick bite of homemade, quality food is so easy! Remember that your job as a restaurant owner isn’t just to provide great food, it’s also to make your guests’ lives easier. We live in an instant gratification society; if your customers have to wait an hour to get a meal, many will turn elsewhere next time. Don’t discount the value of a convenient, tasty, inexpensive meal.
Being an entrepreneur isn’t just about running a business. It’s also about making your community a better place. Show your town that you care by getting involved with non-profit organizations and joining in their cause. Something great you could do around the holidays is to donate a certain amount of food for every customer you get. Championing a great cause shows you’re interested in giving back to the community. Plus, a little philanthropy goes a long way!
More and more consumers are promoting the concept of locally sourced ingredients. This trend will continue into 2016 without doubt, so now is a good time to get to know some dairy farms and farmers markets in your area. While local ingredients can be a little pricier, they’re often fresher and tastier. The idea of promoting locally doesn’t just apply to food, though. Consider supporting a local school by catering a fundraising event, or invite local musicians to perform for your restaurant guests.
Small City Growth
Smaller cities like Minneapolis and Oakland are drawing more and more restaurateurs. Why? These cities are growing in population due to their proximity to major metropolitan areas and other growing industries. Plus, these second-tier cities’ residents have big-city tastes—they want easy access to affordable, delicious, high-quality food. After all, the cosmopolitan areas shouldn’t have all the fun.
By observing the restaurant trends projected to arise through the new year, you can ensure you stay ahead of the curve and continue impressing your customers. Make an effort to take advantage of all these trends because following them can bring you more sales, more customers, and more success in 2016.
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