Once a real go-getter, Mom isn’t out and about as much as she used to – and that’s understandable. As we get older, we get (even) more settled into our routines.
This can be particularly true when it comes to our restaurants of choice and other dining establishments.
When we discussed demographics in the past, we noted how the senior audience – while very particular – can also be your most steady, reliable customers. For restaurants and other related establishments, it can also be quite profitable to keep them at the top of your “menu.” Here are some pointers to help you win over this group:
- Put it online. My mother-in-law was against going to a particular restaurant because the lighting made the menu too hard to read. Post your menu online, and folks can review at home and enlarge the wording, if needed, on their screen. One better: include calorie counts (if your menu lends itself to healthy selections).
- Offer large-print menus. While this won’t win any artistic awards, you gain points in the community service category. Note this at the bottom of your regular menu, and instruct waiters and hosts when offering this option to do so without comment.
- Welcome the early birds. It’s a fact of life. Along with needing less sleep, seniors rise earlier and call it day sooner. While dinner at 4:00 p.m. may not be your idea of a night out, it is for many people. Consider Early Birds Specials to add a marketing niche to your business.
- Set the mood. If you’re a nightclub, ignore this. But if you’re a local dining establishment that’s, well, established, your clientele has likely grown old with you. And as they head into their retirement years, their needs become more set. Is the music too loud? Is the A/C too cold? Are the lights so low that no one can read the menu? Constantly monitor your environment and adjust to the comforts of your clientele.
One of my favorite Yogi Berra lines: “Nobody goes there anymore. It’s too crowded,” is apropos. You want to generate as much business as possible so customers are lining up outside to get in – at all hours of the day. Cater to their needs, and you’ll always be “too crowded.”
We’re here to cater to you. If you are in need of restaurant financing or need to secure capital for any type of business, call Biz2Credit at (800) 200-5678, or visit www.biz2credit.com.