We’ve discussed on many occasions how your small business leaves an immediate impression on a customer or prospect the minute they enter your establishment. In a step beyond – and a rather delicate topic – we approach the restroom.
Recently, a new breakfast/lunch place opened in town. One week in, and the place was buzzing with a midday mob: Moms were gathering to gab, retired couples were digging into their pancakes, and the local hipster wannabees were having a deep discussion at the coffee bar. Even the owner’s wife and child were eating at a nearby booth.
The menu was creative, with everything sounding delicious. The place looked great – fresh coat of paint, new carpeting, and stylish lighting.
However, there are certain parts of a small business, especially those in the food industry, which should never be allowed to be less than spotless. Enter: the restroom.
For a brand new establishment, I was taken aback by the men’s room. While the restroom was large and had what appeared to be the correct ADA toilet hardware, a SuperVac3000 being stored there blocked one of the transfer bars. Now, while I won’t report this, someone in a wheelchair would be well within their rights to say something.
The overall décor of the restroom (as compared to the dining area) was fair. The paint job was fine, but an attempt at hanging the mirror was obviously botched on Take 1, and the resulting spackle patches were crude and obvious. The utilitarian plastic trim around the base of the walls wasn’t fitting properly; and the walls were otherwise bare.
The work was already done, the investment made, and I am sure it was up to code. But the owner should have gone back to his contractor (or, if he was responsible, gave this room a good, long look) to ensure that things appeared as professional as possible.
For all concerned, new and established, your restroom is part of the ongoing reflection of your small business. Keep it well-stocked, well-lit, and spotless.
You can have the best menu, best service, and best widget in town, but if your establishment’s restroom is unapproachable, you will certainly face an uphill battle to win and maintain customers.
We want you to be successful at every turn. Call Biz2Credit at (800) 200-5678, or visit online at www.biz2credit.com for your small business financing needs.