The desire to hold ourselves to some New Year’s resolutions starts to surface as December gives way to the coming year. And in the world of small business, setting yourself up to succeed at your goals and aspirations in the new year can be a great way to enter the new year. What are some of the things you’d like to fix or improve in your small business during 2016? Below we’ve compiled some of the most common small business resolutions, and how to stick to them.
Reevaluate Mission Statement
Things change over time — the economy, your business goals, the competition — so it’s possible that you’ve veered away from your original mission statement over the years. That’s perfectly fine, but it’s helpful for you to sit down and think about the direction your business is going in, and reevaluate whether the mission statement you started out with is still applicable. Take out your business plan, and see how the items on that document stack up to the actual experiences you ended up having. If necessary, rewrite your mission statement and reorient your goals for the upcoming year.
Ask for Feedback
It’s tough to ask for advice on something you’ve worked so hard to build because it opens yourself up to possible criticism. But that doesn’t change the fact that sometimes bystanders have a better perspective on possible necessary improvements than you do. You see your business as your baby, but others may have a more realistic view. Consult employees, board members, and business mentors about what changes you should make to ensure even greater success. Furthermore, ask for feedback from your regular clients and customers. What would they like to see more of? While keeping in mind that buyers may not always know what’s best for you from a business perspective, they often offer a unique customer perspective that you may not have otherwise considered.
Refresh Social Media Marketing
Social media trends can change at an alarming pace if you’re not keeping up with that world. Moreover, new platforms emerge and become very popular at short notice. Evaluate the current state of the social media landscape, and figure out whether your marketing strategy is as up-to-date as it should be. Remember, social media can be a very effective way to let more people find out about your business. Make sure your marketing plan is on point.
Stop and Smell the Roses
It’s a hectic thing to run a business, but that’s no excuse for letting your mind and body suffer. Resolve to take better care of yourself in the new year — let yourself recharge and relax, get plenty of exercise, etc. The healthier you are in mind and body, the more equipped you will be to handle whatever the business world throws at you.
Congratulations on completing another year of entrepreneurial work! If you plan accordingly now, before the new year hits, you’ll be able to hit the ground running when you return to work after the new year festivities. Remember, biz2credit is always here to help. Visit www.biz2credit.com for more guidance.