There once was a time when everyone in town knew each other by name. Even in big cities, enclaves of people still formed a very tight-knit community. Getting to know your neighbor wasn’t considered an anomaly, it was simply common courtesy.
From the general store on the dusty plains, to the corner store on New York’s Lower East Side, merchants made sure to know their customers and, perhaps more important, their shopping habits. (You could say these businesses were some of the earliest studies in customer behavior.)
Today, things are markedly different. Ever come across “the greeter” in a Big Box store? To me, their “Welcome to our mega store!” seems forced.
Now, of course, a giant merchant can’t possibly get to know every one of their customers. And that’s where you, as a small business owner, have a distinct advantage. By treating your customers as important individuals, and by acknowledging them by name when they enter your establishment, you are making them feel special, even important. And this is something the big guys can try to do, but they do not usually succeed.
Instruct your team to know your customers. And not only know them by name, but get to know the merchandise they typically purchase. Shopping habits of regulars can be tracked on your sales receipts. And if they request something you might not have at that moment, let them know when it will be stocked. Repeat business is built on service, especially with a smile.
Grandma’s butcher knew her by name. He also knew her orders were based on the season or holiday. He won over grandma and later her daughter by anticipating their needs as well as providing general pleasantries.
There is something to be said for manners, tradition, and follow through. And that being pleasant is a necessity to ensure that today’s customers are repeat customers.
We want to get to know you better, too. Contact us any time, and our friendly representative will get you know your name and needs better. Let Biz2Credit help you with all your financing needs. Call us at (800) 200-5678 or visit at www.biz2credit.com.