Generation Z is now closer now than ever before to becoming consumers. The first wave is already here. This generation, born after 1995, is now comprised of 13 to 20-year-olds. They are fast becoming a force to be reckoned with when it comes to making sales. You must convince them to do business with you. Is your business ready? What is it going to take?
This group does not remember what it was like before the internet. The concept of the word “online” not existing in incomprehensible to them. They live in a world of instant gratification, and if they can’t have it now they do not want it. Their attention spans are short, and their tolerance for the “old fashioned” is even shorter. If you are not online, you are not on their radar. Get online.
They do everything on their mobile device. They shop online, buy online, and pay online. They expect to get what they want with as little effort as possible, and if they have to actually type your website into a search engine on a mobile browser to get to your site, they likely are not going there. They want the ease of the one touch app.
Generation Z will spend their money on the latest technology, and they will spend the time to teach themselves to use it via online sources such as YouTube. Apart from that, they know that they can get a deal for most anything online, and if they cannot find a deal for your product or service quickly and easily, they are likely to pass.
In a world where Amazon is delivering in 2 hours and grocery stores are allowing you to order online, call when you arrive, and have your order loaded into your car, Generation Z is going to expect nothing less. Offer whatever you can in the way of fast shipping and delivery, and if you can do it for free that is even better. If you don’t, someone else will, and someone else will have their business.
It is going to take time for the small business world to adjust to this new breed of consumers, and it won’t be cheap either. Biz2Credit has an extensive network of lenders, and we can help you find one that offers the financing you need to get ready for Generation Z. Visit Biz2Credit.com today to get started.