Everywhere you turn, people are staring at small screens –their phones, iPads, laptops, and even their wrists. And just about anywhere you may go, for work or relaxation, you will see someone peering at an electronic device, from public transportation and your favorite coffee shop to office buildings and, of course, libraries. The digital world is here to stay.
So how can you, a small business owner working hard to increase your bottom line and expand your customer base, fit into this world? Probably the most important thing is to create a web presence that keeps you top-of-mind in your customers’ and prospects’ minds.
Yes, we’ve talked about the importance of the Internet and why and how you should be active in it. Today, let’s look at what your business should say starting with your website.
Whether you have created a site from scratch, worked with an online template, or are just looking into this process, here are few key points that should be prominent on your small business website:
- Who you are and what services/products you provide. Make it easy for visitors to identify with your small business and tell them why they should turn to you first.
- Easy access. Make offerings prominent and online menus easy to navigate within a “friendly” layout.
- Reasons to visit often. Provide engaging content on your site that is updated frequently. Give me something to look forward to and a reason to make your site a “favorite.”
- Call to action. Coupons! Discounts! Now I really have a reason to stop by your shop for that new toolbox or ask about the home cleaning service you provide.
A smartly designed website won’t be the only reason you increase your customer base, but it is a great reason to engage them further and get customers in the door.
We’re always looking for new ways to help you! Biz2Credit is the site to visit for all your financing and refinancing needs at www.biz2credit.com. You can also call (800) 200-5678.