Limited resources. A test of wit. Fighting for survival. Sounds a lot like the business world, eh? We’re actually talking about The Hunger Games, but there’s a lot an aspiring entrepreneur can learn from the best-selling book series that was later adapted into films. If those unfamiliar with the trilogy, The Hunger Games tells the story of adolescents who are randomly chosen from the districts of a post-apocalyptic state called Panem. These “tributes” are placed into a savage fight with the losers facing certain death. Meanwhile, the winner is guaranteed a luxurious life. So what can business owners learn from the fictional Katniss Everdeen, the heroine of the series?
Know Your Talents
Katniss is very much aware of the fact that a bow-and-arrow is her greatest strength. No one else in the competition can shoot an arrow quite like she can. Business owners must also be aware of their talents. If you’re not so tech-savvy, it would not be a good idea to start a business in the tech world. If you’re a lousy cook, don’t try to open a restaurant. Instead, build a company that is founded in something you understand. You’ll already be ahead of the competition if you are an expert in your field.
Master Basic Survival Needs
When Katniss begins training for the competition, she chooses to learn some essential survival basics, instead of taking combat classes. This is something every entrepreneur can learn from. Don’t go learning about website design and advertising techniques before you’ve even launched a business yet. Focus on the basics, like writing a business plan to get a loan, and managing cash-flow. Take classes in entrepreneurship, and get to know some existing business owners. Spending the time early on to learn these basics will help steer you away from making mistakes in the future.
Evolve with Your Business
Throughout The Hunger Games series, Katniss evolves from the Girl on Fire into a powerful warrior. Her costumes and armor also change throughout the film series to reflect this evolution. Like Katniss, your business will also change as time goes on. Don’t be afraid of change! It’s important to evolve with the changing times, and keeping your company modern is important. Maybe you need to adopt a new marketing angle, or a fresher-looking logo. Either way, evolving with the times will help your brand grow and improve.
Focus on the People, not the Victory
During The Hunger Games, Katniss proves her humanity by helping the competitors she is supposed to be against. Even as she finds success, she does not let go of the wholesome girl raised from a humble background. One might even argue that it is her humanity that helped her win in The Hunger Games. The same goes for your business. Focus on the people in your community, and how you can help improve the area economy. Let others inspire you as to what the needs are in the town. Remember that business owners have the power to make a whole lot of difference. If you focus on this, and work hard for the right reasons, success will surely follow.
Launching a small business can sometimes feel like a fight for survival. Like Katniss, don’t be afraid to ask for help. Visit our website at www.biz2credit.com.