Social media and recruiting seem to go hand-in-hand for many companies’ human resources teams nowadays. And there’s a good reason for that. Hundreds of millions of users browse Twitter, Instagram, and Facebook every day. These websites give you access to a huge pool of possible candidates. Social hiring is a rapidly growing recruitment strategy, but the question is, how do you filter out the qualified people from the unqualified? How can you use social media to your best advantage? Read on for our guidelines.
Focus on Your Brand
What you put out there for others to see is a predictor of what kind of candidates you will end up attracting. A company’s brand should be depicted consistently across all web platforms. Your accounts on Twitter, Facebook, Instagram, Pinterest, Vine – they should all do a great job of signifying the kind of company you have. What are the goals of the business? What’s the culture like? What are your mission and vision? You can reduce the cost of hiring by having the ability to attract the right candidates who are qualified and ready to work.
Create Positive Exposure on the Web
Make sure the content you’re putting out there is self-celebrating. A six-second Vine video of a recent meeting that ended positively, or an update for followers about emerging industry trends. The key to exposing the company as a positive force is to actually have a positive company culture. It’s important to cultivate that if you want to be a company others would like to work for.
According to recruitment expert Steven Lindner, executive partner of The Workplace Group, America is in a “talent crunch” for mid-level positions. LinkedIn is one the best resources for finding employees. It’s a database that shows the resumes of thousands of people. By posting positions on LinkedIn, you can easily sift through the resumes of all the interested candidates to see who is qualified and who is not. If you find people who might be qualified in a few years but are not quite ready yet, monitor them to see their growth over the years. Talent agencies for casting companies and news networks are always doing this if they think an individual has potential but is not quite ready for employment at their company yet.
A job interview is crucial to seeing if a person is right for your company. But the impression you get is not always the right one. Just ask any business owner who’s ever hired someone and then regretted it a few months later. That’s why many companies now check out candidates’ social media pages before deciding whether to hire them or not. If someone seems risky, irresponsible, or irritating online, they probably are the same way in person.
Social media has so many useful tools when it comes to recruiting new people for your business. You can use it to your advantage and not only attract qualified candidates, but find them, too. For more information, visit our website at www.biz2credit.com.