Small businesses in today’s world simply must have an online presence. It is vital to success in many cases. Of course, a quick Facebook page works for some, but in reality, depending on the nature of your business, you are going to want something a little meatier. A full-fledged website can do wonders for your business, if it is run well. Make sure you keep an eye on these 5 things.
If the content of your website never changes, then customers will have no reason to visit more than once unless they specifically need to order or contact you. The goal is to drive traffic and increase sales, which requires consistent, fresh, useable content. A blog with regular posts is a great way to accomplish this, and many businesses hire writers to help.
Update Older Content
Older content should be monitored on a regular basis to ensure it is up to date. Product descriptions sometimes change, as does contact information. Links often need to be updated as well, and when sales or promotions expire, they should be removed or at least marked as such.
All links should be check regularly to ensure they are still viable. Clicking on a link that is broken or leads to something totally different than what is expected is a major turn off for current and potential customers. Be certain to follow through and remove or correct those links that are not working properly.
If you sell products, the ability to order and pay online should be a given necessity. In addition, stay on top of security practices and ensure your customers’ private information stays safe. Most often this requires paying for security checks and updates, but just one time getting hacked and losing customer information to those with less than noble motives is all it takes to wreak havoc on your business.
These days virtually everyone is mobile. More often than not, customers and clients are accessing business websites from a phone or tablet, not a computer. If your site is not mobile friendly, you are going to lose customers, period. The best bet is to have an app, but whether you have an app or not, your full site needs to user friendly when accessed from a mobile device. Check this often and keep it updated to keep up with rapidly changing technology.
Of course, running a company website costs money. Biz2Credit can help make sure you have the funds you need to keep your business running smoothly. Visit Biz2Credit.com today and get matched with a lender in our network that has exactly what you need.