If you thought social media was just for kids – think again. Adults spend plenty of free time tooling around the Internet for fun and for work. And, for many, it’s become an all-consuming pastime.
And now that your Web site is up and running (or hopefully in the process of going “live”), you can expand your online presence, namely though social media outlets like Facebook, which has grown as an online social network to reach more than 1 billion global monthly users.
While Facebook users primarily take to the site for socializing, many small businesses have created their own page, including key information about their company as well as to promote special events and activities.
You don’t have to be an Internet expert to create a Facebook page, and it can cost you nothing except a little virtual sweat equity. The site is reader friendly and walks you through the basic steps. Here are a few tips to get started:
- Essential information. Make sure your home page includes a clear photo of your business, your name, and key words explaining the services you provide. With several drop-down sections already in place, you can include your company’s history, photos, reviews, and more (such as coupons, email signups, and events). Don’t forget to include your address, directions, and hours of operation.
- Photos galore. They say a picture is worth a 1,000 words and with attention spans shorter than ever, you can easily “tell” your business’s story with photos. Facebook makes it simple to download photos from your computer or smartphone so you can show recent events, special displays, and anything else your readers know about your business.
- Promote, promote, promote. While you probably already use tried-and-true methods to promote an event (such as ads in the local paper, on-site flyers at your business, and email to your customer list), Facebook also can be used to market your next event.
- Call to Action. To track responses, try adding a coupon to your page or highlight a discount for customers to mention when they come in.
Sounds easy, doesn’t it? And yes, there are details involved with maintaining a Facebook site, including updating content, checking and regulating your privacy rules, considering a paid advertisement, and such, but for now, setting up a page may be just the thing to increase your online presence.
Your business is always of news to us. Turn to Biz2Credit for all your financing needs. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.