I read a fascinating marketing study the other day talking about Creativity (capitalized for emphasis!).
The results: Creativity fosters collaboration. Creativity enhances relationships. Creativity makes organizations a “best place” to work. And, lo and behold, Creativity increases the bottom line.
However, Creativity also means change. And most people who’ve held a job anywhere are most likely to respond to creativity (lower case for emphasis!) with an emphatic “No!” adding, “Because we’ve always done it that way.”
Guilty as charged, but now I’m taking the phrase and turning it around. Today, I contend that “Because we’ve always done it that way” can become a rallying cry to promote to new, Creative thinking.
Here are some rules along the Creativity road:
- Lead the charge. It’s your small business, after all. You have to sound the trumpets (not the alarm), proclaiming that henceforth the company will embrace Creativity in its business model.
- Strong foot soldiers. Most likely, you cannot do it all. Turn to your most trusted managers to ensure that Creativity is the order of the day and build Creativity into strategic sessions, town halls, company updates, etc.
- Suggestion box. Elicit everyone’s help for new ideas, emphasizing that no idea is a bad idea. Make time to address new concepts and ideas on a regular basis, whether it’s in one-on-one meetings or group settings.
- Be all in or forget it. Taking a fresh look at everything you do and how you achieve success won’t be easy. But if you commit to Creativity, you need to believe what you’re promoting. Enlisting fresh eyes for fresh perspectives is crucial to keep things new and cutting edge.
Change is never easy, we all know that. But if you bring out the Creativity in everyone, your results may surprise and delight you.
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