High customer recall can be a vital asset to your business. Knowing customers by name is one thing. Knowing what size they need, what patterns they like, how they like their steak or their eggs, and other tidbits can make all the difference between you and the competition. Building this memory bank is no easy feat however. Here is where to start.
Recognize the Regulars
Take notice of who your repeat clients are. A lot of customer recall will come naturally with those you see often. You will start to notice how they order their burger or what size shoe they are purchase. It goes beyond that though. Engage them in conversation. Remember what they say. Does little Suzie have a cold? Remember to ask about her next time her mom comes in.
Use Social Media
Calling a customer by name is powerful, and social media can be a huge tool in helping you put names with faces if you are someone who has trouble with that. It sounds creepy on the front end but it isn’t. Mention to all your customers and put up signage asking them to like your business Facebook page. You can friend those you feel comfortable friending, and you can use pictures they have posted to help you with names. In addition, social media can help you stay connected to your customers and even get a feel for things going on in their lives. You can know that a grandma is ill or someone is injured and send a card at the very least.
Some have to work a little harder at customer recall than others. You may have to engage memory tricks and other little tidbits to help you stay on your game. When you talk to someone and you get their name and something interesting about them, write it down. Be sure to wait unit they leave or it may look weird. If you have a Customer Management System you may be able to utilize it to leave notes for yourself. Then when you check them out again your note will pop up and you will be able to mention an upcoming event or ask about a relative they mentioned before.
Making it a point to know your customers is vital and requires work on your part. Making certain you have the financing you need to stay on top of the game is something you can leave to us. Biz2Credit has an extensive network of lenders that we can pull from to make certain you get just the right financing for your business. Visit Biz2Credit.com today for more information.