I frequent my local dry cleaner on a regular basis. Dutifully, I have a whole host of people (including my wife, my mother, even mother’s best friend) who know my routine, supplying me with coupons from this small business when they go through their local mail-pack.
The direct mail-pack appears in my mailbox about every two weeks, jam packed with local and regional advertisements, almost all with coupons attached. From neighborhood restaurants and local plumbers to your favorite bakery and regional chimney sweeps, the mailer is dependable and always includes my dry cleaner’s coupons.
This seemingly simple concept has been showing up under the heading of “junk mail” in millions of mailboxes nationwide for decades. While often tossed aside to be opened later, the smart shopper knows valuable coupons are inside. It’s a great shopping tool for customers and small businesses alike.
If you have coupon mail-packs available in your neighborhood, consider utilizing them for:
- Wide reach and frequency. Your small business finds itself in every mailbox in town. In here, you are part of the greater group, all benefiting from the economics of scale.
- Relatively low cost. Check out the price; you may find this advertising vehicle quite affordable. As I mentioned, my favorite dry cleaner is in every mailing, so it’s clearly a worthwhile investment for them. Moreover, one vendor I saw was offering a Buy 3 Mailings, Get 1 Free. And an offer like this is as good as a price reduction of 25 percent.
- Top-of-mind awareness. Sure enough, every time the coupon envelope arrives, I open it. This approach is a good way to keep your small business largely on the minds of your customers.
So check into the advertising option known as mail-packs. A quick search on the Internet will bring up a host of suppliers. Chances are good there is one in your area. And if there’s more than one, compare prices to get the greatest value for your small business.
Remember: Biz2Credit is always here for you, assisting with your financing and refinancing needs. Call us at (800) 200-5678, or visit www.biz2credit.com.