As a small business owner you wear many hats. In addition to running your operation and adhering to the daily needs of your customers and employees, you know that you need to stay one step ahead of your competition, constantly creating a need for customers to come back wanting more.
Whether that’s keeping up with the latest technological advances, newest flavors and accents, or acquiring the hottest fashions, staying on trend is important to keeping your business on everyone’s radar and your customers not only pleased but telling their friends and colleagues that your business is a true destination.
Knowing what’s “the next big thing” does not involve random guesswork; it takes research, a keen eye, and yes, devotion to your industry. Here are few ways to see what’s going on:
- Delve into industry magazines. With news at our fingertips, there’s easy access to the latest news, sports, and fashions. If you want the latest industry trends, check out business publications and newsletters specifically for your profession.
- Attend local, regional, and national organizations. For every trade, business, and market, there is an organization and association that holds events and informational sessions. Not only will you see if your trends are on target, the events may shed light on what’s coming down the road.
- Go on a field trip. Check out similar businesses in nearby towns. Not only will you learn about the competition’s merchandise, services, and offerings, you’ll discover how they are presenting their wares. And if you haven’t discovered it first, you can become a fast-follower. Plus, many companies offer group buying options that provide discounts to buying similar merchandise within a certain radius.
- Listen to your customers. Your clients are a font of information. And most would love to share their views. Providing customer service cards with space for inquiries may prove a valuable start to discovering something new.
At Biz2Credit is always ready with the latest on your financing and refinancing needs. Call Biz2Credit at (800) 200-5678, or visit www.biz2credit.com.