This is the time of year that love and appreciation are in the air. Valentine’s Day, Easter (Sunday, March 27), Mother’s Day (Sunday, May 8), and more, from now until summer, florists will be cranking out orders like crazy. Add to the holiday madness the regular every day romantic, birthdays, weddings, and funerals, and there is plenty of profit to be had in the floral business. How is a florist to become one of the top selling in their area though? What makes the best stand out above the rest?
Let Them Know What You Have
Utilize social media to its fullest extent. Take and post pictures of your best work, whether it is a gorgeous bouquet for Valentine’s Day or the latest wedding event you handled. Post pics and invite customers to do the same, remembering to tag you or post them straight to your page. Hand out single flowers to random people on the street occasionally. Do a drawing each month to provide one local business with a free bouquet. They get fresh flowers to display and you get free advertising to their customers.
Use Promotions Wisely
On Teacher Appreciation Day (Tuesday, May 3) offer all of the teachers at local schools a free flower and a discount. With each administrative assistant gift you sell attach a discount for the recipient to use at a later date. Do “like and share” campaigns on Facebook with a giveaway to a random participant.
You also don’t have to wait for officially designated special days on the calendar, either. How about hosting a “just because” day encouraging locals to give someone they love or appreciate flowers “just because.” The promotion could be tied to a date of significance — perhaps the anniversary of when the store opened — or some arbitrary date.
Do Not Neglect Other Services
Many florists offer classes in wreath-making, bouquet-making, bow-tying, etc. Some offer holiday decorating services, and most offer a full line of gifts in addition to flowers, including bath and body products, candles, and more. Do not let these details slip by. These are the things that make the difference for many.
Of course, in the end, having beautiful, fresh flowers that last as long as possible is the game winning play. Whether you need financing for new freezers or to increase your selection of flowers, Biz2Credit can help. We can connect you with the perfect lender from our network to help you find the business financing you need. Visit www.biz2credit.com today to find out more.