This is a somewhat tricky question.The answer is, in general, yes. It can be very beneficial to a small business to blog. However, if it isn’t done well, blogging can do more harm than good. Let’s first take a look at the benefits, and then visit what could go wrong, and how to avoid it.
A Blog Can Help Establish Credibility
Credibility is a huge draw for customers. If they feel you are an expert in your field, they are going to choose you over competitors, all other things equal. A blog can help you establish that credibility.Offering well written, useful posts that are relevant to your business is a win-win for everyone.
A Blog Can Add Value to Your Business
If you blog on how to best use your products, maintain your product, repair your product if needed, or anything else that helps the customer after they make a purchase, you are adding value to their purchase. This type of continued support builds customer relationships.
A Blog Can Be a Powerful Marketing Tool
While it shouldn’t be designed in a way that makes it obvious, the main purpose of a business blog is marketing, or to drive traffic. You want potential customers to click through to your company’s website and make a purchase, and you want previous customers to make a repeat purchase. The key to using a blog as an effective marketing tool however, is to not make it obvious that you are marketing. If the whole thing is just a big advertisement, it isn’t going to work as well.
The best bet is fresh, consistent, useable, and relative content. Make people enjoy what they read and they will come back again and again. The more often they visit the blog, the more chances there are that they will click through and make a purchase.
Blogging is one way to grow your business. There are many other ways as well, and Biz2Credit is here to help with all of them.Our extensivenetwork of lenders offers a broad range of small business financing products. Visit Biz2Credit.com today to get started.