We’ve focused a lot recently on local, weekly newspapers. And for three good reasons: They are readily available, usually free to area residents, and cost-effective for advertisers.
Every Thursday, one of our local publications is sitting in our driveway, just in time for weekend shopping. By Monday morning’s commute, another paper also is available, neatly piled at the train and bus stations as well as the ferry terminal. I’m sure to grab one, as they are nearly gone by mid-week.
This week, I noticed a full page, lengthy interview with a new, local small business. The topic: donuts. The photos: more donuts.
For any small business, this type of “Who are you?” interview and “What do you provide to the community?” question and answer session can become a marketing bonanza. Customers get to know the real you as well as your team. Prospects become acquainted with your business and offerings. And there’s plenty of space to demonstrate the essence of why you chose to become a local entrepreneur.
I can’t promise that all local publications will try this editorial tact. While a full page is a lot of space to dedicate to small business, it is an idea I would wholeheartedly recommend you suggest to your local publisher. Make it easy for them to say, “Yes!” to an interview. Submit suggested talking points. Better still, submit suggested questions the reporter can ask you. Also ask if they would like your answers in writing if they don’t have time for a face-to-face or phone interview.
The simpler it is for the publisher to fill space without having to tax their time and probably limited staff, the more likely your chances of making it into print and giving your small business some local buzz around town.
So, start channeling your inner editor and make a splash in the local paper, soon.
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