One of my favorite holidays is fast approaching: St. Patrick’s Day.
The “Wearing of the Green” heralds the approaching Spring. And perhaps more than that, this is one holiday that’s perfect for making customers feel lucky. And when people feel lucky, they tend to share their good fortune… all over town.
Promotions with a specific theme often lead to a festive atmosphere in any small business. So, to borrow a little “Luck of the Irish,” here are a few St. Patrick’s Day-related marketing tips:
- Hold a Trivia Contest: Everyone loves contests and the feeling of possibly winning something. Hold a “Luck of the Irish” trivia contest for customers to get to know your business, your products, and your services. Clients can enter the contest through an in-store questionnaire or on your website. It’s also a great way to tell your customers more about your business, too.
- Lucky Referrals: What better way to increase your customer base – and your customers do the work! With each St. Patrick’s Day referral that walks in the door, you get a mailing or email address. And for your customers’ troubles, they can receive an in-store coupon or discount. No luck there – everyone’s a winner.
- Spread the Fun: Part of what makes holidays fun, is the feeling that we are all enjoying the moment together. So, take this opportunity to give your customers a reason to come in. Promote a “Wear Green” event and receive a surprise, which can be a free dessert or beverage, a store “green” bag, or your latest promotional item. Decorate your business with green accents, and don’t forget to deck yourself and your employees out in lots of green, as well.
Promotions don’t have to be complicated; it just takes a little creativity and planning. But you do have to get the word out before the big day. Use your social media outlets, your local newspapers, and displays throughout your store.
And you never know, you may find yourself lucky with increased business very soon.
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