It’s a match made in marketing heaven: You and your customer.
How long have you been together now? Because it seems like you are the perfect couple, working together to achieve the same results. As well as with the next customer. And the next customer. And the next…
Anniversaries are an important milestone, so why not celebrate them with your customers?
What sparked this thought are the frequent mailers from our local not-so-big retailer that makes a concerted effort to send discount offers, “cash,” and now, an anniversary card. They noted how long my account has been with the store and added a percentage onto an already generous discount for every year we’ve been together.
While tracking all this information can be an administrative challenge, all you really need to do is update your customer data base. For those not offering “annual” discounts, you can acknowledge your customer relationship in a variety of ways:
- Book of business. If 80 percent of your business comes from 20 percent of your customers, start there and really get to know “the top 20 percent” who walk through your door.
- Seasonal. If you have a reason to acknowledge part of your customer base certain times of the year, do so. It also is easier to parse through longer customer lists and tackle a percentage of the audience at different times.
- Your anniversary. The date you opened your doors for business can be the one occasion to acknowledge all your customers. While not as personalized, it’s a sure crowd pleaser.
- Birthday greetings. Another fail-safe way to welcome your customers is through their birthday.
Whatever approach you take to reach out to your customers, be sure to remember that dates and relationships are important. And continue to surprise and delight your customers at every opportunity.
The date you turn to us is important, too. Visit or call Biz2Credit for all your financing and refinancing needs at www.biz2credit.com or (800) 200-5678.