Spring has sprung, and along with the change in seasons is the change in the buying mood of your customers. Gone are the winter blahs that may keep clients home instead of out browsing and buying your merchandise and telling their friends and family about their finds.
But there is more to spring these days than simply opening your doors. Consider adding to your business footprint, at least temporarily, with a pop-up shop.
Many retailers are getting in on short-term retail sales, where indoor and outdoor venues are “popping up” for weekends or three- to four-day periods in a town’s vacant lot or shopping center or hotel or catering hall, often with a theme in mind such as wedding-related merchandise. Space is provided (sometimes at a cost, so check) and then all you need to bring are signage and store information, products, and the appropriate technology to capture orders.
Pop-up shops require a limited commitment, provide an opportunity to try out your latest products, and cultivate new customers who might not have heard about your establishment. In turn, you could check out the competition.
How do you know if this type of approach is right for you? Here are tips to get you thinking about pop-up promotions:
- Ask and look locally. Talk to your area chamber of commerce as well as larger venues nearby to see if they hold pop-up events. Chances are that they are already in the works and you can get involved in the next one.
- Crunch the numbers. Find out the overhead, the time commitment, what’s expected of your business, and if you can leave your employees and/or part with staff to run the event.
- Examine your merchandise. Is there a new line, style, or sampling you want to test out before incorporating into your regular products? Here’s your chance. Decide what merchandise is appropriate for a larger or more specialized audience.
- Plan ahead. Make sure you have the appropriate advertising in place when it comes to a new business, even if it’s temporary. You’ll need signage, business cards (with your social media contacts), and hand-outs with testimonials.
All of this takes creativity, planning, and the willingness to try something new. But in the long run, what you may receive from your hard work will be priceless.
We’re here to help with your next steps, too. Visit Biz2Credit for all your financing and refinancing needs. Call us at (800) 200-5678, or visit us online at www.biz2credit.com.